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05

Project Name:

Course:

Year:

Category:

Deliverable:

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THE NORTHERN LIGHTS

TYPE SYSTEMS

2018

TYPOGRAPHY

BOOK

Objective:

Create and design a book based off an existing book related to any artistry subject; use type-setting, layout composition, and original photography to execute the book.

Goal:

I selected a photography book about the Aurora Borealis, aka the Northern Lights. The original book captured beautiful imagery but the type-setting did not follow adequate principles. My goal was to deliver a book that displayed proper typography technique while creating a “midnight mood” visual system.

09

Project Name:

Category:

Deliverable:

MARYLHURST UNIVERSITY

BRANDING

EXTENSIONS & BOOK

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Objective:

Marylhurst University was a university in Oregon that became defunct. It suffered from low enrollment rates and they closed their doors in 2018. In a reimagining, I gave it a new visual identity that shifted away from a traditional Catholic university to a colorful, modern, and vibrant campus.

Identity

color 1 - horizontal.jpg
stationary-mockup-5443.jpg

Brand Extensions

cafe mock up.jpg
cafe 2.jpg
office 2.jpg
meeting room 1.jpg
end-zone-mockup.jpg
tennis-court-mockup.jpg

Brand Applications

tracksuit-17.jpg
newspaper mock up.jpg
ID-Card-Holder-Mockup-vol-2.jpg
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©2025 by Merina Mesa Karpen

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